Russian Internet giant leaving Turkey
Russian tech giant Yandex, established to rival
various Google services, has decided to shut down its Turkey offices, industry
news magazine Marketing Türkiye reported on Friday.
Yandex has e-commerce, navigation, mobile
applications and marketing operations in Turkey, which will continue to operate
from the company’s Russia headquarters, the magazine reported.
Yandex Turkey, with Turkish media mogul Aydın Doğan’s son-in-law Mehmet Ali
Yalçındağ
at the helm as a businessman close to the Turkish government, has remained
profitable while global revenue for the has fallen in the last six months due
to the ongoing global COVID-19 pandemic, it said.
The Turkish office will shut down in October, as
part of Yandex’s global measures. This decision coincides with the timeline for
Turkey’s new social media bill going into effect.
As of Oct. 1, all social media platforms will be
required to appoint legal representatives in Turkey and open up offices to
facilitate the Turkish government’s demands to remove content. Noncompliant
companies will face fines up to $1.5 million, blocked advertisements, and
bandwidth throttling up to 90 percent.
In July, after the law passed, all major players in
the industry accepted Turkey’s terms, with the exception of Twitter, which did
not respond at the time, a government official said at the time.
Google has had offices in Turkey since 2006, but the
office had only been handling advertising and marketing. The company announced
in August that it would implement several structural changes for 2021, but the
changes were “not related to the social media regulations.”



