Prince William unveils 'Earthshot prize' to tackle climate crisis

Prince William has announced what was described as
“the most prestigious environment prize in history” to encourage new solutions
to tackling the climate crisis.
The “Earthshot prize” will be awarded to five people
every year over the next decade, the Prince said on Tuesday, and aims to
provide at least 50 answers to some of the greatest problems facing the planet
by 2030.
They include promoting new ways of addressing issues
such as energy, nature and biodiversity, the oceans, air pollution and fresh
water.
The prize, inspired by US president John F Kennedy’s
ambitious “Moonshot” lunar programme and backed by Sir David Attenborough,
promises “a significant financial award”, a statement said.
The Duke of Cambridge, a grandson of the Queen and
second in line to the throne, said the Earth was “at a tipping point” and faced
a “stark choice”.
“Either we
continue as we are and irreparably damage our planet or we remember our unique
power as human beings and our continual ability to lead, innovate and
problem-solve,” he said. “Remember the awe-inspiring civilisations that we have
built, the life-saving technology we have created, the fact that we have put a
man on the moon. People can achieve great things.
“The next 10 years present us with one of our
greatest tests – a decade of action to repair the Earth,” he said.
The award, which will be launched later in the year
and bestowed from 2021, is open to individuals as well as communities and
businesses.
It has the support of conservation campaigners,
groups and scientists, including the veteran British natural history
broadcaster Attenborough.
“The spirit
of the Moonshot can guide us today as we confront the serious challenges we
face on Earth,” Attenborough said in a film to mark the launch. “This year
Prince William and a global alliance launch the most prestigious environment
prize in history ... designed to motivate and inspire a new generation of
thinkers, leaders and dreamers to think differently.”
Both Prince Charles and Prince Philip have
campaigned for environmental causes and against the illegal trade in wildlife
around the world.
William is hoping to build on their work through the
prize, which will initially be run by his and his wife’s own charitable
foundation.